The People's Choice Awards are just that... awards determined by the people... the fans of country music from recorded works, live music performance, radio/television airplay and on-line.

"It's a recognition of popularity in the simplest, and purest, of terms," said Bob Kirchner, a spokesman for the organisers. "There are plenty of competitions and awards schemes that are judged, or based on specific achievements (like CD sales), but the People's Choice Awards give the fans the chance to help determine our winners.

"The only restriction as to who can be voted for is that nominees have to be Australian citizens or permanent residents (including songwriters in awards where writers are specifically recognised). And to ensure we maintain currency of the Awards, we ask that only artists with current material, say from the last 12 months or so) be put forward.

"These awards are not designed to specifically recognise longevity or contribution to the industry. Although fans, as individuals, may, of course, consider such things when determining their favourites."

The 2008 Awards will be presented as part of the giant Tamworth Country Music Festival on Thursday January 28. Tickets go on sale mid next month. Guest artists will be drawn from the ranks of previous winners with a final line-up to be announced after finalists in the 2008 Awards are released.

"We encourage artists to promote the Awards and their own nomination by fans," Bob said, "but we do ask that this be done naturally and not by directly soliciting votes."

Voting for the Awards is predominantly on-line but can also be done by normal post. On-line voting can be done at the dedicated website www.peopleschoiceawards.com.au.

Anyone wanting a paper form can obtain one by telephoning 0267 622 993 or by emailing info@peopleschoiceawards.com.au.

ASSOCIATED FILES:

TCM